Member News: AdWest-New funding streams for AdWest

The AdWest Board of Directors has asked AdWest to investigate potential new funding streams for the services that it provides to agencies and clients.  One of the options that is currently being analyzed is the addition of a $0.01/line surcharge to proposals resulting from projects that have involved a significant level of research.

Prior to fully implementing the surcharge, it will be applied in a few test scenarios and if successful will be considered as a long-term funding strategy.

Placements that include the surcharge will be identified on the Insertion Order as Rate Type ‘ADWEST.’  Attached to this rate type will be an adjustment to the commission held back, equal to the percentage difference of one cent per line, to accommodate this surcharge.  AWNA will submit the extra commission retained, to AdWest.