AdWest posts Media Usage Study 2013

How Geography Impacts Lifestyle, Shopping Habits and Media Usage

AdWest media usage study 2013
This new study commissioned by AdWest Marketing Inc. examines how the community a person lives in ultimately defines the types of news they follow and how access to that information varies, often significantly, from community to community. More importantly how does the access to the information a person follows shape the habits that lead to engagement with some media and not others.

Powerpoints and PDFs including:

• News Engagement, Types of News Followed and Favourite Sources for Local News by Community Size and Type
• Sources Relied on for Information About Local Topics of Interest
• Advertising Recall, Actions, Preferences by Media Type and Community
• Community Newspaper Penetration, Integration and Importance by Community Size and Type