In July 2018 the AWNA undertook a survey, conducted by Totum Research,
to understand the news involvement and advertising preferences of Albertans living out of the major cities of the province. Results confirm advertising effectiveness increases in trusted environments making local printed newspapers an impactful way to drive action among consumers.
Below are a few formats to present the results.
8 1/2 x 11 fact sheet, using results from the Totum Readership Survey. This was built primarily for the Auto Dealer convention Sept 2018, but can suit other sales efforts too.Auto promo piece.2019
Multi Page fact sheet, this was built to accompany the PowerPoint presentation below, and with the “Newspapers Matter” theme.
Media Usage Survey PowerPoint presentation
A 27 slide PPTX file, built by NewsMedia Canada, and on the “Newspapers Matter” theme. Includes speaker notes.