The Media Usage Survey (Dec2019) has been completed and results tabulated. The results are first available here as a PDF.
We expect to be distilling the information down, presenting the key points, but in the meantime, here are the results as collected.
The survey was conducted by Totum Research Dec 2019-Jan 2020 by telephone and to Albertans 18 years of age or older in Alberta Communities <100K plus active farmers. 400 interviews for the province of Alberta was divided such as to reach Farms, Small Town/Village (<10K population), Small city/Large Town (10K – 50K population) and Medium City (50K to 100K population). The Margin of Error on 400 interviews is +/- 4.9% at 95% confidence level.