The Relevance Project: Newspaper Power
Relevance Project Announces Partnership With Metro Creative to Produce New Ad Campaign for North American Newspapers
These ads focus upon advertising categories where research confirms strong results for newspaper advertisers.
“The initial set of five categories is based on data supplied by Coda Ventures, which has worked with NAM members to conduct readership studies. The promotions were created by Metro Creative Graphics as part of The Relevance Project. Another set is in the works.