November is Falls Prevention Month: balance and strength are your best defense 

 JOINT MEDIA RELEASE November 3, 2025 For immediate release 

November is Falls Prevention Month, and Alberta Blue Cross® has partnered with the Alberta Injury Prevention Centre to support the annual Finding Balance campaign, a province-wide initiative to help Albertans—especially older adults—take proactive steps to prevent falls and fall-related injuries. 

According to the Injury Prevention Centre, falls remain the leading cause of injury among older adults in Alberta, contributing to a significant number of emergency room visits, hospital stays and long-term impacts on independence and quality of life. 

“Falls can have very serious consequences as we age, but there are things that people can do to lower their risk of falling,” says Kathy Belton, director of the Injury Prevention Centre. “Falls Prevention Month is about more than just safety, it’s about empowering older adults to stay active, independent and confident in their daily lives.” 

The Injury Prevention Centre’s Finding Balance campaign is both an educational program and public awareness initiative focused on preventing falls through evidence-based tools, resources and community outreach. This year’s theme focuses on 2 critical elements of fall prevention: balance and strength. 

As a champion for wellbeing for Albertans, Alberta Blue Cross has assumed an active role in promoting injury prevention by sponsoring the campaign. Support from Alberta Blue Cross helps raise the profile of preventing injuries as an important component of life-long health and wellness. 

“With the arrival of winter, our streets, sidewalks and steps can become treacherous,” says Brian Geislinger, senior vice-president of Corporate Relations and Community Engagement at Alberta Blue Cross. “We’re encouraging all Albertans, especially older adults, to take measures to reduce the risk of falls and stay safe throughout the season.” 

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