Member News: Clarification-New Funding Streams for AdWest

This article that appeared in KUTD April 17th should be clarified.

AdWest Marketing is experimenting with ways to implement potential new funding streams that could reduce the amount of capital contributions coming from each region.  One of their ideas is to add a .01/surcharge to proposals that have involved a significant amount of work.  This way of implementing a ‘fee for service’ can then be shifted by the agency to the client without it appearing as a separate charge.  More importantly, it’s not coming out of the newspapers pocket as a commission or deduction.

The intention is that on bookings so designated, the 1 cent per line higher rate will be charged.  The April 17th article then went on to describe how that cent per line will be recovered by the regional offices, including the AWNA office, before net revenues are forwarded to members.

These tools and services are proving valuable to an increasing number of clients and prospects.  This concept, if it proves successful, will begin to see the burden of support for these new tools lifted from the shoulders of the members and rested more on the customers using them.