Marketing: How to work magic on a legal pad
- By John Foust Raleigh, NC In the 2008 book "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures," Dan Roam writes of the power of visual…Read more →
Articles Written By: Maurizia
Design: You work in the newsroom?
- Ed Henninger Why bother working with the ad staff? Why not? See... Making it ad up Click here: http://www.henningerconsulting.com/hints.htmlRead more →
Marketing: SWOT as a sales tool
- By John Foust Raleigh, NC Libby provides her advertising clients with creative services that extend far beyond ad layouts and headlines. "I found a helpful idea in one of…Read more →
Member News: ERCB welcomes new COO
The ERCB are diamond sponsors of the Association and part of their sponsorship includes running press releases, from time to time, in KUTD. Feel free to run the press release…Read more →
Marketing: Strategies for ad inserts
- By John Foust, Raleigh, NC I was talking to Sara, who handles the marketing for a company that places advertising in a number of publications. "Inserts will never replace…Read more →
Design: Does a subhead go with a lead headline?
Does a subhead go with a lead headline? Yes. Does a subhead break copy? Yes. Huh? See... Which subhead is it? Click here: http://www.henningerconsulting.com/hints.htmlRead more →
Member News: Steve Dills honoured as Citizen of the Year for Sylvan Lake
Joyce Megson, of Sylvan Lake Rotary Club, presented the Sylvan Lake and District Citizen of the Year award to Steve Dills during the nautical costume themed Mermaid Ball, Oct 24.…Read more →
Editorial: Editor’s notes on letters – a sure-fire way to squelch the exchange of ideas
By Jim Pumarlo Letters to the editor truly are the lifeblood of editorial pages. Letters underscore the value of editorial pages and represent an active citizenry. But the letters column,…Read more →
Marketing: Get the right information from advertisers
By John Foust Raleigh, NC There's an old saying, "If you fail to plan, you plan to fail." Pretend for a moment that you go to the grocery store to…Read more →
Technology: Tip of the Week: Alphabetize Lists
- from InDesign eMagazine To quickly place a list of words in alphabetical order, make sure each word is in its own paragraph and select the entire list. Then open…Read more →