MEDIA RELEASE

October 15, 2026

For immediate release

Albertans who champion wellness are encouraged to apply for Alberta Blue Cross’s 2026 Faces of Wellness program. Whether they’re championing mental health, creating more inclusive spaces, supporting others through lived experience or helping people live healthier lives, their actions make a difference.

“Through the Faces of Wellness program, we’re really wanting to share Albertans’ diverse stories and journeys of wellness to show that anyone has the capacity to make positive changes by taking steps to live a healthier life and to inspire others—and that there is not a one-size-fits-all approach to wellbeing,” says Brian Geislinger, senior vice-president of Corporate Relations and Community Engagement with Alberta Blue Cross.

The deadline for the 2026 Faces of Wellness program is Thursday, October 29, and this year nominees have the chance to win great prizes including the grand prize of $2,500 plus $1,000 donated to a registered Canadian charity of their choice, made on their behalf by Alberta Blue Cross. Program recipients will be announced in January 2027.

The grand prize recipient of the 2025 Faces of Wellness program was Gillian Hatto. Gillian is the founder of Hazel’s Heroes, a retreat for grieving mothers that provides a safe, compassionate space for healing, honouring loved ones and connecting with others who understand their grief. An additional 10 inspiring honourees were also recognized through the 2025 program, including Michelle Denise Fuller, a cancer survivor and wellness advocate who stays active to move forward; and Dennis Walton, a community leader and wellness advocate working to reduce financial barriers.

To enter and learn more, visit facesofwellness.ca.

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About Alberta Blue Cross

Alberta Blue Cross is a lifelong partner in health and wellbeing, helping people and organizations navigate life’s meaningful moments with clarity, care and confidence. For more than 75 years, we’ve supported individuals, employers, communities and governments through coverage and guidance to help people live well. Rooted in Alberta, we invest locally in initiatives that strengthen the communities we serve.

For more information, please contact Angela Giacobbo, communications officer, Alberta Blue Cross at agiacobb@ab.bluecross.ca.