- By John Foust, Raleigh, NC Dwight Eisenhower once reflected on the days when he worked with Douglas MacArthur in the Philippines. “You know,” he said, “MacArthur has an ‘eye’…Read more →
By John Foust Raleigh, NC Chase was talking to me about selling. "Ever since I started my sales career, I've heard that it's important to ask for the order. Most…Read more →
An ad sales idea for any community - SDNA eBulletin, June 10, 2009 Here's a novel advertising idea that apparently originated in South Carolina and came to us via the…Read more →
By John Foust Raleigh, NC There's an old saying, "If you fail to plan, you plan to fail." Pretend for a moment that you go to the grocery store to…Read more →
- by Chuck Nau You love to sell. Your associates and your publisher have repeatedly told you that you are good at what you do. You are beginning to wonder…Read more →
- by John Foust, Raleigh, NC In the 1980s, International Paper ran an award-winning "Power of Print" ad campaign, featuring a series of educational subjects - each delivered by a…Read more →
By Ilise Benun - CreativeNews Daily What your prospects say, what you hear, and what they mean are often three very different things. Here's how to know what's really going…Read more →
- By John Foust Raleigh, NC In the 2008 book "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures," Dan Roam writes of the power of visual…Read more →
- By John Foust Raleigh, NC Libby provides her advertising clients with creative services that extend far beyond ad layouts and headlines. "I found a helpful idea in one of…Read more →