Marketing: Strategies for ad inserts
- By John Foust, Raleigh, NC I was talking to Sara, who handles the marketing for a company that places advertising in a number of publications. "Inserts will never replace…Read more →
Marketing
Marketing: Get the right information from advertisers
By John Foust Raleigh, NC There's an old saying, "If you fail to plan, you plan to fail." Pretend for a moment that you go to the grocery store to…Read more →
Marketing: Not All Buyers are Created Equal
By John Foust Raleigh, NC Sean spends a lot of time talking to his advertisers about consumer behavior. "A big part of my job is to help them manage their…Read more →