Audit bureau ABC changes to AAM

The Audit Bureau of Circulations will be called the Alliance for Audited Media. “The new name is intended to be broader and not limited by the word ‘circulations,'” ABC president Michael J. Lavery told a New York Times reporter.

“As we’ve been extending our audit services, we’ve become platform- and channel agnostic, including online, digital editions, newsletters and apps” along with print publications,” Lavery said.

The new AAM is now found at auditedmedia.com.