Metro announces new feature to upgrade their online ad service
New York, NY — Metro Creative Graphics, Inc. has announced that MiAD:
Metro interactive Ad Designer, a Web-based content-driven ad makeup
system that revolutionizes the sales process, has added the ability to
download ads in QuarkXPress® format. This convenient upgrade brings
added flexibility to end users who wish to further customize and
finish complex ads within their workstation application.
An integral part of Metro Ad Development Services suite of profit-
building solutions, MiAD’s intuitive interface enables sales reps to
prepare customer-centric spec ads in minutes, dramatically improving
the chances of closing a sale. According to Robert Zimmerman, Metro
President and CEO, “We all know that spec ads sell, but getting them
for every advertiser presentation is always a challenge. With MiAD,
Metro has finally removed the barriers, enabling sales reps to more
effectively pursue advertising prospects, and make more money.”
The ease and flexibility of using an online application brings the
opportunity for anyone at a publication with access to the Internet to
get professional-quality results. Salespeople can select an ad, fill
in their data, upload local content, and download a PDF to present or
e-mail in a fraction of the time it takes to build or rebuild ads
through traditional ad makeup programs. MiAD’s unique technology lets
users instantly create a variety of ad concepts or campaigns to
provide prospects with more choice or to sell ongoing ad programs.
MiAD is offered as an add-on feature to Metro subscribers. An
unlimited number of users can produce an unlimited number of spec or
finished ads with uploaded content or by using images and ads with
seamless integration from MetroCreativeConnection, Metro’s online
content library. Spec ads can be saved for future use, printed or e-
mailed to advertisers or colleagues. Saved spec ads can be finalized
and output as PDF, EPS or native QuarkXPress files. Each user has
access to his own individual area for saving art and ads for future use.
An industry leader for 100 years, Metro brings technology and
creativity together, giving publications and companies the creative
content and innovative solutions they need to generate inreased ad
revenue both in print and online.
MiAD is part of the growing roster of Metro Ad Development Services,
which includes: the revenue-generating and cost-saving solutions of
MiAD; ADS On Demand for custom print and Web ad makeup; and Timely
Features MicroSites, online special sections that are ready to deploy
and sell.
For more information, visit mcg.metrocreativeconnection.com/publish/
miad/ or call Metro’s Client Services at 1-800-223-1600.
Contact:
Robert Zimmerman
Metro Creative Graphics, Inc.
519 Eighth Ave., New York, NY 10018
800-223-1600
metrocreativeconnection.com