Local ROP Approval/Booking Process
– Greg Foster
1-800-282-6903/ 780-434-8746 Ext 235
Media Purchase Authorization – Newspapers
If you receive direct bookings from your local Wal-Mart manager, read this:
As you might already know, Geomedia is the print media booking agency for Wal-Mart and all ROP bookings.
As of February 1st of last year, Wal-Mart introduced a process advising that all local ROP bookings must be approved by Wal-Mart Head Office and booked directly through Geomedia. Wal-Mart also directed their store managers that without Head Office approval, these bookings are not valid.
We understand that in the past, local store managers have a relationship with the local newspapers and that local ROP was generally booked by the store directly with the local newspaper.
However, Wal-Mart continues to receive invoices for local ROP ads that have not been approved by Wal-Mart Head Office and booked by Geomedia.
AWNA as been asked to advise all newspapers once more of this direction for ALL local ROP bookings. Should you be approached by a Wal-Mart store manager to run any local ROP ads, please advise them that they MUST fill out the attached form and send it to Geomedia (natalie.brooke@Geomedia.ca ) to pass along to Wal-Mart Head Office for approval.
Please let me know if there are any questions or concerns.