Member Benefits – It’s more than just ads

AWNA not only works hard to drive advertising into our member newspapers, but provides ongoing lobbying and advocacy efforts to promote and preserve our industry. Since its inception in 1920, AWNA strives to fulfill our mission of encouraging community newspaper excellence; promote a greater awareness of the industry and our members; market and promote AWNA’s community newspaper medium; provide educational opportunities for members and staff; and be a communication link between members and advertisers, agencies and government.

Why belong to the AWNA?

As a Not-for-Profit (NPO) the AWNA provides members with a competitive advantage because they are informed, active and voting members of their association.

AWNA represent the collective interests of its members by:

  • Promoting the industry’s general economic well-being.
    • Persistent promotion of our member publications to agency and direct clients, highlighting our difference from urban markets and reiterate that readership of newspapers at the community level is alive and well.
  • Providing information and services to improve member productivity and cost-effectiveness.
  • Advocating the industry’s views and positions to regulatory authorities and both provincial and governments.
  • Continual research and development of other product opportunities to broaden the advertising scope

Summary of services AWNA provides to members:

  • Lowest service fees (commissions) in Canada and across North America; advertising services are subsidized to members
  • Guaranteed payment to the newspaper in 60 days, whether AWNA has been paid by the client yet or not
  • One Order-One Bill
  • Only newspaper association in Canada that does not collect a membership fee
  • Blanket Classified Advertising – receive 35% finder’s fee
  • Value Ad Network – Members receive a 25% finder’s fee
  • Simplifying your workflow experience:
    • Online Archive: The AWSOM Archive is a service created by the AWNA and allows member newspapers to build a digital archive of their newspaper editions. It is a hub for to manage AWNA bookings and creative, including blanket classifieds and value ads; link to the AWNA File Library; and access reporting feature such as EFT files, Sales & Financial reports and preview future orders that have been booked for your newspaper.
    • Tearsheets and clips
    • Digital subscriptions
    • Press release distribution

Membership privileges

  • Coordinating seminars/meetings, and our annual convention and newspaper symposium for members
  • Industry surveys and market research pertinent to your area
  • Advertising network opportunities
  • Weekly electronic newsletter
  • Access to membership directory
  • Free classified ads
  • Newspaper competitions
  • Free legal consultation
  • Involvement in awards, scholarships and community enrichment
  • Centralized Information Collection and Distribution Network
  • Job placement service via AWNA web site
  • CP Style education books
  • UPS Members Benefit program to save on a variety of UPS services. Members receive 30% off small package shipments, 25% off imports, at least 70 % off freight shipments over 150 lb. and more
  • Lenovo discounts on PC portfolio, accessories, warranty service upgrades & more

Posted by AWNA - KUTD